Forget BulletPoints. Tell a Story.

 Jeff Bezos, CEO Amazon

Jeff Bezos, CEO Amazon

According to Carmine Gallo:

Jeff Bezos Banned PowerPoint in Meetings. His Replacement Is Brilliant

In his 2018 annual letter, Amazon founder and CEO Jeff Bezos repeated his rule that PowerPoint is banned in executive meetings. What Bezos replaces it with provides even more valuable insight for entrepreneurs and leaders.

In his letter, and in a recent discussion at the Forum on Leadership at the Bush Center, Bezos revealed that "narrative structure" is more effective than PowerPoint. According to Bezos, new executives are in for a culture shock in their first Amazon meetings. Instead of reading bullet points on a PowerPoint slide, everyone sits silently for about 30 minutes to read a "six-page memo that's narratively structured with real sentences, topic sentences, verbs and nouns."

Why?

  1. Our brains are hardwired for narrative.
  2. Stories are persuasive.
  3. Bullet points are the least effective way of sharing ideas.

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