Steve Jobs

I do therefore I innovate

jobsmacbookair.jpg What made Steve Jobs such a great leader? A new book examines what set Jobs and other innovative business leaders apart as innovators.

The research behind the book shows that five discovery skills distinguish the most innovative entrepreneurs from other executives.


• Questioning allows innovators to break out of the status quo and consider new possibilities.

• Through observing, innovators detect small behavioural details—in the activities of customers, suppliers, and other companies—that suggest new ways of doing things.

• In experimenting, they relentlessly try on new experiences and explore the world.

• And through networking with individuals from diverse backgrounds, they gain radically different perspectives.


• The four patterns of action together help innovators associate to cultivate new insights.

The bad news is, if you're trying to be an innovative leader without doing anything, you're in trouble.

The good news is, tomorrow is a new day.

"The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators" (Jeff Dyer, Hal Gregersen, Clayton M. Christensen)

Apple's Secret: Focused Simplicity

Here's an engaging extract from Garmine Gallo's book on Steve Jobs and the success of Apple.

Apple believes in "focused simplicity. It is a $30 billion company with less than 30 products. That's never been done before.

This quote grabbed my attention:

In product design and business strategy, subtraction often adds value. Whether we're talking about a product, a performance, a market, or an organization, our addiction to addition results in inconsistency, overload, or waste, and sometimes all three.

A designer knows he has achieved perfection not when there is nothing more to add, but when there is nothing left to take away.

"The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success" (Carmine Gallo)