Communication

Forget BulletPoints. Tell a Story.

Jeff Bezos, CEO Amazon

Jeff Bezos, CEO Amazon

According to Carmine Gallo:

Jeff Bezos Banned PowerPoint in Meetings. His Replacement Is Brilliant

In his 2018 annual letter, Amazon founder and CEO Jeff Bezos repeated his rule that PowerPoint is banned in executive meetings. What Bezos replaces it with provides even more valuable insight for entrepreneurs and leaders.

In his letter, and in a recent discussion at the Forum on Leadership at the Bush Center, Bezos revealed that "narrative structure" is more effective than PowerPoint. According to Bezos, new executives are in for a culture shock in their first Amazon meetings. Instead of reading bullet points on a PowerPoint slide, everyone sits silently for about 30 minutes to read a "six-page memo that's narratively structured with real sentences, topic sentences, verbs and nouns."

Why?

  1. Our brains are hardwired for narrative.
  2. Stories are persuasive.
  3. Bullet points are the least effective way of sharing ideas.

keep reading....

The Secrets of Steve Jobs

steve_jobs.jpg

Communications coach Carmine Gallo watched hours of Steve Jobs' keynotes and identified the five elements of every presentation by the Apple CEO

1. A headline
2. A villain
3. A simple slide
4. A demo
5. A holy smokes moment

One more thing…sell dreams.

For more of Job's techniques, flip through this slide show. Then catch a video interview with Carmine Gallo about how he researched his book.

"The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience" (Carmine Gallo)

Deliver us from powerpoint

Do ever do presentations? Use Powerpoint? It's hurting you not helping you.

I love presentationzen. It will show you how to use Powerpoint (or if you're on Mac, Keynote) to enhance your presentation rather than distract from it.

That's the blog. Now there's the book and it's a gem. The best you can buy on how to create great presentations.

You owe it to your audience.

Death to powerpoint! Long live the (creative) revolution!

"Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter)" (Garr Reynolds)

Death by bullet point?

Steve Vs Bill

The use of the PowerPoint presentation has been a disaster. It should be ditched. ... It is effective to speak to a diagram, because it presents information in a different form. But it is not effective to speak the same words that are written, because it is putting too much load on the mind and decreases your ability to understand what is being presented.

Professor John Sweller

Powerpoint is dead. Or it should be. Research by the University of NSW explains why.

Ever wondered why your eyes start glazing over as you read those bullet points on-screen while the same words are being spoken?

It is more difficult to process information if it is coming at you in the written and spoken form at the same time.

The research shows the human brain processes and retains more information if it is digested in either its verbal or written form, but not both at the same time.

It also questions the wisdom of centuries-old habits, such as reading along with Bible passages, at the same time they are being read aloud in church. More of the passages would be understood and retained, the researchers suggest, if heard or read separately.

It is effective to speak to a diagram or an image because they present information in a different form. But it is not effective to speak the same words that are written because it is putting too much load on the mind and decreases your ability to understand what is being presented.

The working memory is effective in juggling two or three tasks at the same time, retaining them for a few seconds. When too many mental tasks were taken on some things are forgotten.

According to John Oates, Professor John Sweller is not the first to question the overarching power of Powerpoint. Edward Tufte is a professor emeritus at Yale and an information and interface design expert. His 2003 book The Cognitive Style of Powerpoint: Pitching Out Corrupts Within makes similar claims.

How does this work in practice?

Read this post from PresentationZen: Gates, Jobs, & the Zen aesthetic and compare Simple Steve with Complicated Bill.

Source: Research points the finger at PowerPoint