Heretics are where movements come from.

Seth Godin

I'm enjoying my free audio copy of Seth Godin's Tribes. He understand movements.

Here are a few gems that got my attention.

Heretics are the new leaders. The ones who challenge the status quo, who get out front of their tribes, who create movements.

There’s a difference between telling people what to do and inciting a movement. The movement happens when people talk to one another, when ideas spread within the community, and most of all, when peer support leads people to do what they always knew was the right thing.

If you’re not uncomfortable in your work as a leader, it’s almost certain you’re not reaching your potential as a leader.

Great leaders don’t try to please everyone. Great leaders don’t water down their message in order to make the tribe a bit bigger. Instead, they realize that a motivated, connected tribe in the midst of a movement is far more powerful than a larger group could ever be.



"Tribes: We Need You to Lead Us" (Seth Godin)