The Secrets of Steve Jobs

Communications coach Carmine Gallo watched hours of Steve Jobs' keynotes and identified the five elements of every presentation by the Apple CEO

1. A headline
2. A villain
3. A simple slide
4. A demo
5. A holy smokes moment

One more thing…sell dreams.

For more of Job's techniques, flip through this slide show. Then catch a video interview with Carmine Gallo about how he researched his book.

"The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience" (Carmine Gallo)