A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.
Seth Godin doesn't want everyone to be in a tribe, just the people who want to change the world. Why is it that tribes are so important to changing the world?
Because the tribe is extraordinarily well connected, communicating up, down, and sideways, and because they have a passionate mission, not just a common idea.
This interview unpacks Seth's unique take on movement dynamics from a marketing perspective. For those who are Seth fans, also interesting to hear where his name came from and why he's not on Facebook or Twitter.
Next post: how you can get a free audio copy of Seth's latest book.