The rules have changed

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The world has changed. According to Betsy Morris, Fortune senior writer, so have the rules for corporate success:

Old rule: Big dogs own the street. New rule: Agile is best; being big can bite you.

Old rule: Be #1 or #2 in your market. New rule: Find a niche, create something new.

Old rule: Shareholders rule. New rule: The customer is king.

Old rule: Be lean and mean. New rule: Look out, not in.

Old rule: Rank your players; go with the A's. New rule: Hire passionate people.

Old rule: Hire a charismatic CEO. New rule: Hire a courageous CEO.

Old rule: Admire my might. New rule: Admire my soul.

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