Getting your blog right


Blogging: word of mouth on steroids. Scroble and Israel

Eleven tips on blogging from Robert Scoble and Shel Israel, authors of Naked Conversations:

  1. What's in a name? (Choose a name that will turn up in search engines).
  2. Read a bunch of blogs before you start.
  3. Keep it simple. Keep it focused.
  4. Demonstrate passion.
  5. Show your authority.
  6. Add comments.
  7. Be accessible.
  8. Tell a story.
  9. Be linky.
  10. Get out into the real world.
  11. Use your referrer log.

Here's where you'll find the authors' blog on blogging.