Blogging: word of mouth on steroids. Scroble and Israel
Eleven tips on blogging from Robert Scoble and Shel Israel, authors of Naked Conversations:
- What's in a name? (Choose a name that will turn up in search engines).
- Read a bunch of blogs before you start.
- Keep it simple. Keep it focused.
- Demonstrate passion.
- Show your authority.
- Add comments.
- Be accessible.
- Tell a story.
- Be linky.
- Get out into the real world.
- Use your referrer log.
Here's where you'll find the authors' blog on blogging.