ChurchMarketingSucks has a series examining church growth: Is Church Growth the Highway to Hell?
Here are their 9 Church Growth Myths. Eight of them from Rick Warren.
Myth #1: The only thing that large churches care about is attendance. Myth #2: All large churches grow at the expense of smaller churches. Myth #3: You must choose between quality and quantity in your church. Myth #4: You must compromise the message and the mission of the church in order to grow. Myth #5: If you are dedicated enough, your church will grow. Myth #6: There is one secret key to church growth. Myth #7: All God expects of us is faithfulness. Myth #8: You can't learn from large churches. Myth #9: Church growth is a corrupt industry.