Tag Archives: Communication

The Secrets of Steve Jobs

Communications coach Carmine Gallo watched hours of Steve Jobs’ keynotes and identified the five elements of every presentation by the Apple CEO 1. A headline 2. A villain 3. A simple slide 4. A demo 5. A holy smokes moment One more thing…sell dreams. For more of Job’s techniques, flip through this slide show. Then [...]

Good writers

Good writers have two things in common: they prefer to be understood rather than admired; and they do not write for knowing and over-acurate readers. Friedrich Nietzche

Deliver us from powerpoint

Do ever do presentations? Use Powerpoint? It’s hurting you not helping you. I love presentationzen. It will show you how to use Powerpoint (or if you’re on Mac, Keynote) to enhance your presentation rather than distract from it. That’s the blog. Now there’s the book and it’s a gem. The best you can buy on [...]

Alister Cameron: Blogologist

Every blogger should have a blogmeister. Mine is Alister Cameron. He got me started and he keeps me going – when I pester him. He’s just updated his site. If you’re a blogger you may want to drop in and drool. I’ve just realised, this is a blog post about a guy who blogs about [...]

Martin Luther King—A dream is had by me!

Forty three years ago Martin Luther King stood on the steps of the Lincoln Memorial and proclaimed: “I have a dream!” Imagine if instead he had said: “A dream is had by me.” Same meaning. Different impact. If you want impact as a writer or speaker you had better spend the rest of your life [...]