Category Archives: Communication

The Secrets of Steve Jobs

Communications coach Carmine Gallo watched hours of Steve Jobs’ keynotes and identified the five elements of every presentation by the Apple CEO

1. A headline
2. A villain
3. A simple slide
4. A demo
5. A holy smokes moment
One more thing…sell dreams.

For more of Job’s techniques, flip through this slide show. [...]

Good writers

Good writers have two things in common: they prefer to be understood rather than admired; and they do not write for knowing and over-acurate readers.
Friedrich Nietzche

Orwell on writing

Few people are aware that George Orwell not only wrote the novels Animal Farm and 1984 but also spent some time as a Bible translator. Not out of religious devotion but out of a devotion to good communication. This is what he wrote:
I am going to translate a passage of good English into modern English [...]