Word of mouth

Church planting movements spread through contagious relationships.

So here’s a book every church planter and movement leader should take a look at:


“Word of Mouth Marketing: How Smart Companies Get People Talking” (Andy Sernovitz)

Sernovitz’s definition of WOMM:

“Giving people a reason to talk about your stuff *and* making it easier for that conversation to take place.”

Here’s what Garr Reynolds of PresentationZen says:

I loved it. If you are an entrepreneur, business student, business leader, or involved with marketing on any level, this is a must read.

Here’s four of Sernovitz twelve points in his WOMM Manifesto:

  • Negative word of mouth is an opportunity. Listen and learn.
  • People are already talking. Your only option is to join the conversation.
  • Be interesting or be invisible.
  • If it’s not worth talking about, it’s not worth doing.

Here’s Guy Kawasaki’s review.

I haven’t read it yet, but if you’re an early adopter or just plain desperate to learn—get a copy and tell me what you think.

Life is relationships.

One Trackback

  1. By Andy Sernovitz's Word of Mouth Book Blog on 15 January, 2007 at 1:07 AM

    WOM and Church Marketing…

    Word of mouth marketing is very closely related to the experience of marketing churches/synagogues/mosques. They both share similar needs to involve and engage communities, build trust, and spread messages. That’s why word of mouth marketers love to t…

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