The Six Pillars of Blogging

2 November, 2006
By Steve Addison

Blogging is the first technology to enable a simple conversation to go instantly global.
Scoble and Israel

Just finished reading Naked Conversations. Here’s what the authors say sets blogging apart from other forms of communication:

  1. Publishable. Anyone can publish a blog. You can do it cheaply and post often. Each posting is instantly available worldwide.
  2. Findable. Through search engines, people will find blogs by subject, by author, or both.
  3. Social. The blogsphere is one big conversation.
  4. Viral. No form of viral marketing matches the speed and efficiency of blogs.
  5. Syndicatable. By clicking on an icon, you can get free “home delivery” of RSS-enabled blogs.
  6. Linkable. Because each blog can link to all others, every blogger has access to millions of other bloggers.

Are you passionate about something? Do you have something to say that the world needs to hear? Maybe it’s time you started blogging. . .

Tomorrow, what Scoble and Israel have to say about getting it right.


“Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers” (Robert Scoble, Shel Israel)

This entry was written by Steve Addison, posted on at 5:22 AM, filed under Resources and tagged . Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

6 Comments

  1. scott
    Posted 2 November, 2006 at 8:21 AM | Permalink

    Soundsd like a good book Steve. Any mention of the printing press and its parallels to blogging?

  2. Steve
    Posted 2 November, 2006 at 5:06 PM | Permalink

    No link that I can think of. There certainly are parallels. Just watched the film on Luther that came out last year with Ralph Fiennes. Reminded that Luther owed his survival, humanly speaking, to the printing press. I guess he would have been a blogger if he was around today!

  3. Chris Gribble
    Posted 3 November, 2006 at 10:27 AM | Permalink

    Yes I agree with blogging. It can serve a variety of purposes depending on the individual’s needs. I really enjoy it. I have different blogs for different reasons. But my front page I use to try and make a difference in the world. But I also have another blog that is dedicated to my kids. It’s amazing how quickly we can find our VOICE through a blog and the impact it can have on people’s lives.

  4. Steve
    Posted 3 November, 2006 at 1:14 PM | Permalink

    Chris, enjoyed visiting your site. Great motto!

  5. Chris Gribble
    Posted 3 November, 2006 at 9:12 PM | Permalink

    Likewise Steve been reading your site for quite a while now and always like your analysis of Christian movements

  6. Phil Largent
    Posted 5 August, 2008 at 5:20 AM | Permalink

    This is what I needed to ‘bump into’ today. I needed the educated encouragement to go ahead and do it. Just getting started. http://www.maximizeothers.wordpress.com
    Let me know if it appears I’m getting off to a proper start – please.
    Phil

Post a Comment

Your email is never shared. Required fields are marked *

*
*