
Guy Kawasaki did a job search for “evangelist”. He found 611 matches—and none were for churches. It seems that “evangelist” is now a secular, mainstream job title. Indeed, the first eight matches were for evangelist jobs at Microsoft.
Here’s his wisdom for secular evangelists:
- Create a cause.
- Love the cause.
- Look for agnostics, ignore atheists.
- Localize the pain.
- Let people test drive the cause.
- Learn to give a demo.
- Provide a safe first step.
- Ignore pedigrees.
- Never tell a lie.
- Remember your friends.
Read the full story here and see what you can learn about being the real thing.































