Art of a (Secular) Evangelist

Guy
Guy Kawasaki did a job search for “evangelist”. He found 611 matches—and none were for churches. It seems that “evangelist” is now a secular, mainstream job title. Indeed, the first eight matches were for evangelist jobs at Microsoft.

Here’s his wisdom for secular evangelists:

  1. Create a cause.
  2. Love the cause.
  3. Look for agnostics, ignore atheists.
  4. Localize the pain.
  5. Let people test drive the cause.
  6. Learn to give a demo.
  7. Provide a safe first step.
  8. Ignore pedigrees.
  9. Never tell a lie.
  10. Remember your friends.

Read the full story here and see what you can learn about being the real thing.

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