The Australian newspaper reports that a consortium of Australian churches have hired and advertising firm to help them boost church attendances across the nation. Heading up the campaign is Angus Kinnaird of FutureBrand. He’s an atheist or, as he prefers, a non-believing humanist.
The church, the Bible and religion are kept out of the picture. The focus is on Jesus. Not as the son of God but a tough-talking no-nonsense philosopher who makes life easier and, incidentally, eternal.
In the last month $250,000 has been spent in the city of Adelaide. No doubt millions will be spent across the nation over the next two years of the campaign.
After 2000 years, we’ve finally discovered the secret to effective world mission. If only Jesus had started the whole thing with an advertising executive by his side we could have save ourselves a lot of trouble and effort.
Unfortunately Angus has not been convinced by his own campaign. He’s still an atheist. But that’s ok. He’s also been hired to sell gambling on behalf of Melbourne’s Crown Casino and he’s not a regular gambler.
3 Comments
Well… when I lived in Germany years ago, the minister of our local (State) church was an athiest.
Have mercy, Lord.
Steve, I can understand the atheist, I can’t understand the Churches! if they don’t believe this…
Rom 1:16 For I am not ashamed of the gospel, for it is the power of God for salvation to everyone who believes, to the Jew first and also to the Greek.
then it sounds like they are atheists too, when they concentrate on Church attendance and not the Gospel.
GBYAY
Unbelievable… when the church isn’t doing what it is called and gifted to do and hires someone like that you know things are not well!